How To Drive Quality Leads To Your Website In 7 Clear Steps!
Great that you finally decided to start your own website. But you must know by now that the world of blogging and website administration is terribly competitive.
Although there are over 4 billion people actively on the web, there are also more than 1.5 trillion websites on the internet.
Compare this to the fact that the average person has an attention span lower than a Goldfish, and you have a serious question on your hands:
How on earth do you drive quality leads to your website?
Just like a stream of water needs to keep moving to stay clean, every website needs traffic to stay relevant. A website without traffic is essentially dead and will almost never see the promised land of Google’s first Search Engine Results Pages (SERPs).
Thankfully, there’s nothing mysterious about what you must complete to make sure your website ranks high on Google and quality leads reach you from there.
A research study conducted in 2013 revealed that many B2B marketers have plans to increase their lead generation budgets by 50%. And the simple reason for this is: no matter what you’re selling on your blog, content is still paramount.
Marketers know it works.
Statistics show that blogging consistently (with quality content) has helped marketers generate 67% more leads than those who don’t.
So the simple answer to the question of how you drive quality leads to your website is: by providing consistent, quality content.
But creating that content is an entirely different kettle of fish. According to Search Engine Watch, 32% of marketers struggle to create content that snaps up the attention of their target audience.
No worries about that though.
There are actionable strategies you can implement to increase the number of visitors to your website and find the quality leads you desire.
Here’s how to do it in 7 steps.
Step 1: Carry out extensive market research
The purpose of blogging or owning a website for that matter, is to reach a specific set of people. If you’re not sure who you’re supposed to be reaching or if what you have in mind is a bit different from what you normally do, you’d best start with research.
You want to make sure that there are individuals that will take an interest in visiting your site. The individuals that this research turns up will also be your potential readers, members or customers. It ensures that you know someone will be buying what you’re selling.
When you do your research thoroughly, you can be assured that you are making a smart decision that is backed by hard data.
What’s the best way to start out on this research? Look out for what your target market wants. You can do this by heading over to Google Adwords Keywords Planner and plugging in a keyword that relates to the area you’re looking at.
For instance, if your interest is in an Italian cuisine blog, you can search for “Italian cuisine”.
The Keyword Planner will return the number of searches for that keyword and the level of market interest in that area. This tells you that there’s a group of people out there just waiting to see what you’ve got.
My #1 recommended Keyword Tool is Jaxxy and I’ve been using it since the beginning of my blog and if you’re worried about more money coming out of your pocket book, well DON’T, BECAUSE they have a FREE starter program, this program can be used FREE as long as you wish.
Step 2: Target long tail keywords
Now, if you want to drive quality leads to your website, you cannot settle for the same niche that half the rest of the industry is after. The best way to ensure you have a market that you will cater to is to go deeper. This is where long tail keywords come in.
Long tail keywords are basically the same as that in step 1.
The difference is they are more exact as to the wants of a specific category of persons. They have a higher chance of lead conversion, plus there’s less competition for them.
So, with long tail keywords, you have much better chance of quality leads.
Here’s how you can go about determining your long tail keywords. Get back on Google AdWords Keyword Planner or if you’ve already signed up for JAXXY, and plug in the “Italian Cuisine” keyword again.
When the search results come in, click on the “Keyword Ideas” tab. This will show you longer and more specific keywords around the same area.
Targeting these long tail keywords means you can significantly boost your chances of attracting high value visitors to your website.
See what other bloggers have to say about long tail keywords! Here’s a great article by Kyle, click here!
During my research, I found another great article I think you will find of interest by boomergp08, titled, “The Benefits of Long Tail Keywords”
After you had a chance to study these two courses, please leave your comments and/or questions. I would love to hear your thoughts on this subject.
Step 3: Identify the content that people want
According to CMI B2B Marketing Report, up to 62% of people feel good about an organization that delivers custom content to them. And it’s not hard to understand why.
Custom content is infinitely more palatable. It caters specifically to the problem, needs or wants of that group of people and increases the chances that they’ll convert. This is why 87% of prospects say content targeted to their industry is more valuable.
Besides, it’s simple common sense to identify what your readers will want. If you write content that they cannot engage with, they will simply close your website and find another that will.
If you already have a website, one of the best ways to find out what they want is to check what they’re already reading. You can check this through Google Analytics.
Once you log in, click on the Behavior tab on the dashboard, then Site Content > All pages. This will show you what areas of your site visitors engaged with the longest.
It’s also possible to find out what they want elsewhere such as in online communities like Quora. Pay attention to the questions people are asking there and the level of interest in those questions.
That’s what they want to read about.
Step 4: Gather your data and statistics
Search engines love quality content and Google is no different. If your website is to rank favorably on the SERPs, you need to write content that is packed full of quality that readers want.
You can achieve this quality in any number of ways. Data, facts and statistics are a useful way to provide quality in your content. You can also find expert views or Case studies to buttress your content.
The point here is just to ensure that your content comprehensively provides the information that your audience want. It’s always best to do the necessary research for this before you begin to write.
Step 5: Craft killer headlines
This is another absolutely essential element. Headlines pretty much determine whether people will engage with your content or if they will just scroll by.
According to Copyblogger, 8 out of 10 persons that see your headline will click it.
But they will only proceed to read your content if the headline persuades them to keep reading.
Before you start writing at all, take a while to reflect on the headline you think will capture your target readers’ attention best.
Thankfully, you don’t have to do this all by yourself.
There are tools like Coschedule or JAXXY that you can use to analyze your headline and see if it achieves the effect you want. Try to ensure that your headline scores at least 70.
Another great technique you can use to create the best headlines is to learn from those who have. Search for your focus keywords in Google. When the results are out, study the top ranking articles.
They’re likely to be doing something right if they made it to the top of the SERPs.
You can structure your headline after the best article headlines and amend it to fit your own uses.
Step 6: Write deep, long form content
The days of 500 word articles are long gone. The trend is moving toward more detailed, data driven articles that deliver comprehensively on the information that a reader seeks.
Studies show that Google now tends to rank detailed content much higher than shorter articles.
The average length of an article on Google’s first page these days is about 2000 words. The longer and more in depth the content, the better.
So if you want to drive quality leads to your website, you have to go all out on your content. Ensure that it is as deep as possible and comprehensively covers the area on which you’re providing information.
Step 7: Promote your content
This may be the last part, but it’s no less important. After writing content that is worthy of ranking high on Google SERPs, you need to take the next step to drive engagement with the content.
There are many ways you can do this. You can offer a content upgrade in the form of a slightly expanded PDF. Copy of the article.
This can be paired with an opt-in form that also allows you collect your reader details for your email lists.
Social media is one of the biggest ways that you can promote your content. Do this by displaying social media sharing buttons conspicuously on your website.
You can also provide shorter versions of the content on social media with a link to the full content.
I can help you drive quality leads to your website
I’m here to help, if you’re serious about driving quality leads to your website and you aren’t sure exactly where to start, my #1 recommendation is Wealthy Affiliate. At Wealthy Affiliate you can learn the basics about what it takes and where to start.
There are courses which specifically designed to teach you about quality content and how quality content leads to quality leads.
You can start out with the FREE option, which offers (10) tutorial classes, which you can access anytime, day or night, at your own convenience, walking you through every step, from start to finish. Before you know it you will have your website up and running.
For clarification and to let you know about my background, I’m a 66-year-old grandmother and I was extremely slow to plunge into the computer age! I had my heels dug in for a long time, but slowly, in the past 2 years or so, I have become more comfortable and managed to build my own website by myself, just by following the tutorials here at Wealthy Affiliate.
The very best option in the Wealthy Affiliate program is the support available from the thousands of members. As a FREE member or Premium member, everyone has access to support from the other members, members are successful or have more computer experience are available 24/7/365 and in my opinion this feature is absolutely phenomenal!
I am absolutely amazed with this company! I had searched endlessly and tirelessly for training like I found at Wealthy Affiliate.
Check out this Wealthy Affiliate Review!
I wasted time and money and I really just want to share this information with everyone that’s interested in earning money online!
My goal is to guide and teach as many folks as possible the BEST way to build content, using keywords, long-tail keywords, quality content, then add to social media and drive leads to your website!
I certainly didn’t know the potential of an online business, but now that I do know the potential, there’s no stopping ME now!
That is not to say, I’m a computer whiz, that would be far from the truth, just ask my family, but with all the support I’ve received from Wealthy Affiliate, I’ve accomplished quite a bit and I’m very proud that I’ve worked through the courses offered.
When I started my online journey, there was so much I didn’t know about building an online business. As most folks, I started out with the FREE option, built my website in 2-3 days and by the end of the week, I knew I had only touched the surface and really needed more knowledge so I upgraded to Premium and I’ve never regretted that decision.
I think some folks are of the opinion, that because it’s an online business a person can just jump in and start a website. LOL! You can, but that won’t necessarily mean it will be successful.
Whenever you go through the training and actually learn in an organized fashion the nuts and bolts of an online business, you find out very quickly, there’s more to it than meets the eye.
I want to encourage you to do your research, don’t be fooled by the shiny stuff, it doesn’t happen overnight. Be aware, if someone promises you “You can make a $1,000 a day in just a week,” don’t believe it. A website (internet business) requires dedication, hard work, long hours, one must study, learn, and earn, then repeat the process.
So that’s it. Now you know everything you need to attract all the quality leads you want to your website. The process is not always easy though and you may not see the results immediately.
But with a bit of hard work and consistency, you’ll stand out soon enough. If you would like to know more about the process, please contact me. I would be happy to start a conversation.
Thank you for stopping by Nana’s Big Time Marketing aka Cora Mitchell
Come on back and let’s build an online business together!