2019 New Year Predictions For Affiliates
There are two predictions to scream loud and louder until you get them sunk in for your 2019 Affiliate Marketing Plan. In our New Year Predictions you will find a continued heavy focus on video marketing, and mobile media.
I know, these were last year’s buzz words but even more of the world is connecting to the online world and doing it by mobile phones.
Our Best 2019 New Years Predictions for Affiliates – Video Tips
Video will continue to grow though the trend of video for entertainment is not climbing as high as tutorial demand. The quest for video training is through the roof. People in more of the world are connecting and access is more affordable than ever.
Programs like the free emergency lines offered here in the United States for low income families have put access to the net at an all time high and it’s not all educated adults using these digital connections.
Those people connecting first time need a wealth of information and since an alarming number lack patience or reading skills they will look increasingly towards YouTube and Vimeo to get video hands on tutorials. This is a blogger’s delight and at some times a curse as video heavy pages can load slower if you don’t know how to set them up.
Driving video pages required a 3rd party host like YouTube a few years ago or expensive custom enclosures etc.
Even then you had to worry about DOS or Denial of Service attacks slowing major networks like YouTube down to a crawl.
YouTube has advanced hacker tools and multiple server clusters as well as a whole security team to help fight these attacks but when they happen the remote hosted sites often pay a hefty fine in loading times.
Still, a low budget blogger is better doing this if they have no funding to work with than to self host on site because of file overload.
Are there other options to self host video in 2019?
Video factors high on our New Years Predictions for affiliates and you need to know that solutions outside the free host exist.
Especially if your content could be considered an advertorial instead of just a program review or tutorial.
Since YouTube and Vimeo often without warning remove these videos as content violations you might consider self hosting as a far better option. On the low end of cost a content delivery network is vital to serving fast images and video.
A CDN is used to deliver videos much like YouTube does to your site but the resources are dedicated to the site they are serving and being a smaller network often see fewer hassles with hacker attacks on their remote servers.
They take load off your site and the average professional Content Delivery Network of CDN comes in almost two tenths of a second faster than serving YouTube videos on your site. WordPress already is coded in HTML5 now and you can use default enclosures or add plugins for Lazy Loading of Video and Graphics with light box enclosures.
Some of these systems allow you to overlay advertising or run pre-roll video as well to further monetize your site.
Will anyone see video not on YouTube?
Yes, through proper site optimization such as filing out media descriptions and setting up Video and Image XML Sitemaps your videos can rank at the top of Google when posted regularly and fitting your niche market.
Am I saying abandon the major video networks? Not at all. Going forward I suggest using the major networks to deliver quality training tutorials related to your niche and sending people to related content located on your blog.
Video is the bread winner when used correctly for marketing to a new audience.
Our Best 2019 New Years Predictions for Affiliates – Mobile Media
Mobile readiness used to be an option in more than one way. It used to be that a minority of web users were connected by something other than a Personal Computer but that is no longer the case.
In fact the fastest growing method to connect is by a large margin Mobile Phones which are the smallest screen of all. So how do you plan to attack mobile media?
Options for most affiliate marketers are found in WordPress, there are already Mobile Responsive themes and some of them are blazing fast but you do need to compare the different themes you are selecting from on Y-slow before settling on the best mobile load times.
Presentation is also a key to success with Mobile websites.
You have most likely connected at least once to the web via a mobile device and noticed lazy loading or slow loading websites with a ton of advertising, ton of heavy images, and an overall horrible look and feel.
These sites will not rank well in Google and they will never rate well with the user either. The solution for you may be a WordPress Plugin called AMP or Accelerated Mobile Pages.
These pages and the system can be used to show a similar site to your readers that is designed to load faster and carries only mobile optimized ads. You can adjust AMP to the look and feel of your main site and lose nothing in terms of content while making the site load fast and look good for readers.
There are a lot of options in AMP so make sure to read the tips for each before choosing the options right for your audience or plan on hiring a webmaster to set up the plugin around $50 for one hour which a project like this should only take 45 minutes to an hour to complete.
Our Best 2019 New Years Predictions for Affiliates – Other Predictions
Don’t just post video, where possible add a text version or expand on the video content in a post included with it. Make sure images are minimized using a site like TinyPNG or a WordPress plugin like Ewww Image Optimization so they load fast across all devices.
Publish mostly in PNG for Photos and JPG for flat images to further decrease file size and loading times. Use lazy loading and a Content Delivery Network to further improve post load times and increase user experience.
Reduced focus on Display ads is a constant issue ion Affiliate Marketing but the growth sector is in Native Advertising. These ads are content based and look good next to the regular post of the website they appear on.
Companies are being slow to adopt them so a good number of these ads can product for as little as 2 cents per visitor. Using networks like Taboola and Outbrain can supply a virtually limitless supply of new readers and advertorials work well for high conversions or lead capture. List Building will continue to be a MUST do.
As people get less inclined to view Display Ads and ads in general they will increasingly need to see offers more and great content will bring them back to those offers faster than anything.
A good Autoresponder or Bulk Email sender like Rocket Responder can be had for $20 a month for unlimited users and unlimited e-mails. The name may not be as big as Get Response or Aweber but the service is simple to use and far less costly. Diversify offerings.
The average affiliate making any money online is promoting more than one quality and related offer. Niche down but remember that there are more than one item that your readers will need for any given interest.
Offer choices and reap rewards. I may have socks but need shoes or have shoes and need socks, selling one and not the other cuts profits in half.
Our Best 2019 New Years Predictions for Affiliates – Summary
Google has promised heavy penalties for slow loading websites and poor user experiences so a clutter free and fast loading website is a must.
Google has further promised to give priority to ranking mobile ready websites and websites with no mobile options at all may not even rank in the first 5-10 pages for their search terms regardless of content quality and optimization.
Fewer ads, more content, and a well-rounded plan to be more teacher and less salesperson will have you benefiting from your e-mail marketing and native advertising in short order.
Don’t waste time on making your mobile ready website a content marketer’s
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